Saturday, October 18, 2008

First reversal in the Mobile world


"VietNamNet Bridge reports that Vietnam’s Ministry of Information and Communications (MIC) is planning to raise the inter-province calling tariff on fixed line telephone services, which are said to be below cost price. An MIC spokesman said that the country’s wireline providers have long complained that the more they expand their reach, the more losses they incur.

Under the plan, the tariff for intra-province calls will be increased from the current VND120 (USD0.007) per minute to VND200 (USD0.012) per minute, starting from next year until 2010. Meanwhile, the monthly subscription fee will be reduced from the current VND27,000 (USD1.66) to VND20,000 in a bid to attract new users. After 2010, operators will be allowed to adjust the tariffs in accordance with market changes, but the MIC will set a maximum. "

Now wait a minute – how do users increase because of lowering fixed costs by barely a cent whereas the call rates per minute have increased by 75%.
Is this a sign of things to come even in other markets where given competition there have been brutal price wars leading to customers paying next to nothing. A good thought to think on a weekend over a drink!!!

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